Knowing where your organization sits in its relationship -- or lack of relationship -- with audiences is key to where to start your video or podcast journey. If your audiences are continually asking "We don't know what you do?" and you skip answering that starting point, you risk failing to grow relationships, especially new ones.
Too often we evaluate the success of our videos based on the likes, views, retweets, shares, etc on social media. An inspiring bit of feedback recently from a client really put it all into perspective about what really matters the most. Hint: It's not the number of likes.
There's a very simple ingredient that many conservation organizations are missing when they go to all the expense of getting a video or video series filmed and produced. There's no denying this ingredient works. Hollywood has used this technique for decades!
Long before we ever engage on making a conservation video for your organization, there's a good chance some of the work for project has already started. A new year marks new seasons here at WorkCabin Creative where it's all about field work several days per month to capture broll footage. This footage becomes part of our footage library that we can pull from for future inclusion in conservation film projects. Need a clip of a turtle? A muskrat? We've got that!
Saying "No" to work is not easy. But when you have real experience working in conservation, understand the landscape, and the environmental factors of specialized work, you have the skillset to make informed decisions. Such was the case recently. But I still made it an opportunity to provide expertise to the organization that was greatly appreciated. That's the takeaway in this week's episode: Every opportunity is an opportunity to create a lasting impression, even when you (unfortunately) have to turn down work.
In this episode I talk about THE most common question asked about video projects. Videographers aren't trying to be evasive when they can't answer this question right away. That's because every project is different. So we have to know more about your story
The year 2020 has been all about gaining new perspectives. Limited time sales and promotions seemed so gimmicky. Something more was needed in such challenging times. So I did something that was the opposite of what so many small businesses did during the challenges of Covid19
Of all the things that have helped my business, knowing my niche and target market have been the biggest assets to creating career momentum and growth. It has helped build credibility, trust and authenticity within that specific markets. And most importantly, it has led t0 high quality referrals from customers who understand and want the value that I provide
We've all seen those kinds of so-called "creatives" that say in their Facebook bios they are full-time professional photographers or whatever. But look at the volume of photos or videos they post almost every other hour every day on Facebook and the obvious becomes apparent. They are not "full-time" photographers. They are "full-time" Facebook users. The only thing many of these so-called photographers are working for is volume of free Likes and "friends" congratulating and showering praise on them. Here's the problem. That's not work. It's an addiction. And it's definitely NOT the work, life balance of being a real full-time creative who is actually out there earning a living.
For the past two years I've been building a personalized YouTube channel all about helping new filmmakers and videographers. This podcast episode is about the amazing lessons learned growing a channel and why I think YouTube makes you better and smarter at using a social channel vs all the other social channels out there.
Find my personal YouTube channel here