#27: My DELL experience: What’s your cost of losing a customer?

December 11, 2017

In this episode, Gregg talks about his experience dealing with DELL computers over his high-end video laptop that failed only three months after warranty expired

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#26: Wake Up! Your Audience is Loving Your Business on Instagram and You’re Missing It All

November 14, 2017

In this episode, Gregg talks about how many businesses, especially tourism-related ones, are missing the boat by not being on Instagram and engaging where audiences are creating great content (photos!) about those businesses and helping to spread the word about those businesses for free. 

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#25: Never ever forget that you get what you pay for

October 22, 2017

In this episode, Gregg talks about a common pitfall of some small nonprofits which frequently try to wrangle getting services for free. Or they use the guise of partnerships so they can avoid paying anything. What's the pitfall? Well, it's the obsession with free. Often, the organization neglects to examine the ROI (return on investment) of going the free route. You get what you pay for. Old cliche but very true. Start evaluating what you're receiving.

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#24: How to get a fast branding lesson in the craft beer aisle

October 13, 2017

In this episode, Gregg talks about the easy inspiration and storytelling lessons that can be found everyday in a place that is always close by

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#23: The cautionary tale of a small business that rarely, if ever, comments on praise on Facebook

October 2, 2017

In this episode, Gregg talks about a small-town small business that rarely, if ever, responds to praise on its Facebook page and why that behaviour may have serious consequences soon on the giant social media network. It's a cautionary tale for every small business to learn from and avoid

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#22: Why you need to know which social media channel is your ace

September 25, 2017

In this episode, Gregg talks about his own experiences examining his social media channels and understanding which ones are the most effective and why

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#21: Downtown placemaking lessons learned from Stratford, Ontario

August 29, 2017

In this episode, Gregg shares his observations from a visit to Stratford, Ontario and how other downtowns can learn from the many ways that this rural community is creating an inviting atmosphere in its downtown

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#20: How You Can Create Free Content Marketing

August 4, 2017

In this episode, Gregg talks about a savvy technique that is frequently recycled over and over again to generate free content marketing

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#19: Great divide between communities that will invest and ones that won’t

July 20, 2017

In this episode, Gregg shares his insights from one Lake Erie town that is going like gangbusters to invest in waterfront placemaking and the lessons that can be learned. Hint: It begins with elected politicians in every community having an understanding that spending dollars for a significant return on investment is necessary to develop placemaking as an economic engine that will ultimately benefit the community

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#18: Ugh! A slab of backbacon to all rural downtowns forgetting Canada 150

June 19, 2017

In this episode, Gregg talks about why it matters for small-town downtowns to be doing summer-long celebrations of Canada 150 and why forgetting to do so is creating a terrible perception

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