I've seen it over and over again in my 10 years as a social media and marketing strategist. The problem is this: It's an organization, association, business, or downtown that consistently fails to make any progress doing anything creative. So it stagnates. Nine times out of 10 it stagnates because it has failed to grasp all the steps in the creative process. Instead, people abandon the process at Step 4 which is the self-doubt phase, also known as the "I Can't Do This!" phase. Conversely, successful people and organizations know that there is a Step 5 and 6 in the process. In this episode, I talk about all six steps and why they matter.
Over the past couple of years, I've had several entrepreneurs tell me that they've discovered that the place where they live and work is not their primary market for their business. Some of those entrepreneurs are dejected, and some see it as a revelation that has changed the way they grow and market their business. As an entrepreneur, you have to identify -- or come to realize -- where your land of opportunity is, and go chase it. Your time, energy and resources are valuable and limited. Use them wisely.
Looking for the simplest, obvious identifier hashtag for your community and its various niches on Instagram or Twitter? Area codes are a no-brainer choice. There's a reason why we're seeing these become so popular. They are instantly recognizeable and connected to our everyday lives. We've all grown up with an area hashtag that has become embedded in our brains. 519. 613. 416. 705.
We're all guilty of this, videographers and organizations included! We tell organizations to tell their story! People need to hear your story! And that's completely the WRONG approach. In this episode, I tell you why
People are always curious about podcasting and what it takes to get started. So, in this episode, I share three tools you'll need to begin. Two are free, and one costs about $65. But overall, podcasting is very economical to get started. And if nothing else, it's a fun extra to have in your overall marketing plan. Below are links to tools that I mention in this episode:
Audacity (Free desktop audio recording and editing tool)
Blue Snowball microphone
Podbean (hosting for podcasting - get started with three free forever plan)
Visit my website > WorkCabinCreative.ca
Kicking off February by launching a new additional podcast every Monday that's only one minute in length. For me, it's always about trying new things, and this mini podcast represents something new and creative. I'll be using One Minute Mondays to chat about storytelling, marketing, videography, social media and more. If you have a question, send it to me and may use it for a future episode. What's unique and innovative about this podcast is that I stream it directly in Twitter and Instagram. That means no link-clicking to third party apps to view it. Easy peasy!
How much does a video cost? It's one of the most common questions that videographers get. It's not so simple to answer. In this episode I talk about the factors that go into pricing a video. If you have a budget, that can help a videographer with planning the time required to produce a video within that budget. In the end, though, it's important to remember that a video is an investment. The reason that you're spending money to get a video is because you want to increase sales, increase donations, or get more leads. We call that valuable ROI. You should too.
I hear people say that being a solo entrepreneur is hard work. Everyone says that. In fact, it seems today that the life of solo entrepreneurship is often romanticized. That may sell the allure of solo entrepreneurship but it unfortunately neglects reality. So many people want to be their own boss. Communities pitch themselves as being great places to become your own boss. But the one factor that is often glossed over is the hard work of being a solo entrepreneur. It's no cake walk. I have personally witnessed lots of businesses start and fail, and many of those failures can be attributed to the things I talk about in this podcast episode.
Well, 2019 has arrived and we can pretty much be guaranteed of one thing in the marketing and events world.... more conference and event speakers who stand there, look at the screen, and re-read paragraph upon paragraph of text. WHY? OH WHY DO PEOPLE DO THIS? There is no value in this. This episode is another appeal to please, please, please connect with audiences, speak to your audiences (that means look at them!), tell stories, and toss the damn script. Talking from the heart is what makes speakers unique and valuable. Not scripts!
Learn more: WorkCabinCreative