#24: How to get a fast branding lesson in the craft beer aisle

October 13, 2017

In this episode, Gregg talks about the easy inspiration and storytelling lessons that can be found everyday in a place that is always close by

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#23: The cautionary tale of a small business that rarely, if ever, comments on praise on Facebook

October 2, 2017

In this episode, Gregg talks about a small-town small business that rarely, if ever, responds to praise on its Facebook page and why that behaviour may have serious consequences soon on the giant social media network. It's a cautionary tale for every small business to learn from and avoid

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#22: Why you need to know which social media channel is your ace

September 25, 2017

In this episode, Gregg talks about his own experiences examining his social media channels and understanding which ones are the most effective and why

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#21: Downtown placemaking lessons learned from Stratford, Ontario

August 29, 2017

In this episode, Gregg shares his observations from a visit to Stratford, Ontario and how other downtowns can learn from the many ways that this rural community is creating an inviting atmosphere in its downtown

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#20: How You Can Create Free Content Marketing

August 4, 2017

In this episode, Gregg talks about a savvy technique that is frequently recycled over and over again to generate free content marketing

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#19: Great divide between communities that will invest and ones that won’t

July 20, 2017

In this episode, Gregg shares his insights from one Lake Erie town that is going like gangbusters to invest in waterfront placemaking and the lessons that can be learned. Hint: It begins with elected politicians in every community having an understanding that spending dollars for a significant return on investment is necessary to develop placemaking as an economic engine that will ultimately benefit the community

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#18: Ugh! A slab of backbacon to all rural downtowns forgetting Canada 150

June 19, 2017

In this episode, Gregg talks about why it matters for small-town downtowns to be doing summer-long celebrations of Canada 150 and why forgetting to do so is creating a terrible perception

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#17: YouTube livestreaming! Are you ready?

May 30, 2017

In this episode, Gregg explains why you need to be using and building your YouTube channel now, rather than ignoring the channel all together like so many small-town businesses and organizations do 

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#16: Hey small-town folks, stop talking and start supporting

May 9, 2017

In this episode, Gregg talks about small town folks walking the talk about the need to support local businesses, especially new business startups by young entrepreneurs

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#15: Hello, it’s no longer 1998, negativity doesn’t fade away

April 19, 2017

In this episode, Gregg talks about a common small-town stereotype among many organizations and businesses that often suggests just ignoring negativity because it will go away. WRONG! It's not 1998 anymore!

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