Everyone has something that they wish they could have done differently, or something they wanted to do in life but didn’t. It’s called having regrets. It can be a draining mindset. Never forget that we all go through experiences that help us become stronger and become who we are today, rather than who we were yesterday. I started this podcast as a top-10 list but it quickly evolved to a top-15 list by the end. I have no regrets about that!
Do I get in a funk sometimes about running a business? You bet I do. I'm human. For me, getting re-centred and focused helps me get back to understanding what is important. I'm learning what success means. I know that sounds strange, when I have two very successful businesses. Perhaps, it's more about understanding what being in-demand means vs being popular.
One big lesson I've learned over the years with growing clients is to recognize the difference between Resistors (who never become clients) and those who have already bought into wanting to be better, growing business and rocking their branding. You want clients who want you, want your expertise, and are ready for a journey. On the flipside, trying to do client-prospecting to Resistors often involves you playing the role of trying to be the Convincer. You literally pull your hair out trying to explain why doing X,Y and Z will improve his/her business will result in more customers, more sales and more sales. Unfortunately, it's often all to no avail.
I've been thinking a lot about what 'home' means and embracing that 'home' is really part of a journey and subject to change. When I look at it this way, I begin to see that a journey may mean some doors may close and new opportunities will open. That is exciting!
In this episode I talk about why it matters to give a little bit back to those who genuinely will appreciate it and remember it
In this episode, Gregg talks about the 6 Steps of the Creative Process and how it separates the 'talkers' from the people who "do"
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In this episode I talk about what I've been noticing on my travels over the past year.... a growing separation between small-town downtowns that are absolutely trying to be creative and trying new things to take charge of their future, no matter how tough things are, and small-town downtowns that are still doing nothing. It's vital to understand that your Main Street won't be ahead in 3 years if you wait another year without "doing"
In this episode, Gregg talks about a common pitfall among many businesses and organizations: Thinking the old "Raising Awareness" objective is still valid for marketing. Often, people who use this tired old cliche are still thinking in 1980s mode. "Raising Awareness" has been overtaken by the new needs of what audiences crave. In this podcast, Gregg talks about the "new" process and why you need to be doing it today
In this episode, Gregg provides a cautionary tale about businesses relying solely on Facebook after the bombshell announcement that posts by brand page will no longer make it into newsfeeds. Oh sure, there are some minor exceptions. But don't be complacement any longer