#30: Some small-town downtowns get it, others don’t (and they’re falling behind)

March 27, 2018

In this episode I talk about what I've been noticing on my travels over the past year.... a growing separation between small-town downtowns that are absolutely trying to be creative and trying new things to take charge of their future, no matter how tough things are, and small-town downtowns that are still doing nothing. It's vital to understand that your Main Street won't be ahead in 3 years if you wait another year without "doing"


#29: Raising Awareness” is NOT a marketing objective

March 8, 2018

In this episode, Gregg talks about a common pitfall among many businesses and organizations: Thinking the old "Raising Awareness" objective is still valid for marketing. Often, people who use this tired old cliche are still thinking in 1980s mode. "Raising Awareness" has been overtaken by the new needs of what audiences crave. In this podcast, Gregg talks about the "new" process and why you need to be doing it today 


#28: Facebook’s big wakeup call to small-town businesses

January 15, 2018

In this episode, Gregg provides a cautionary tale about businesses relying solely on Facebook after the bombshell announcement that posts by brand page will no longer make it into newsfeeds. Oh sure, there are some minor exceptions. But don't be complacement any longer


#27: My DELL experience: What’s your cost of losing a customer?

December 11, 2017

In this episode, Gregg talks about his experience dealing with DELL computers over his high-end video laptop that failed only three months after warranty expired


#26: Wake Up! Your Audience is Loving Your Business on Instagram and You’re Missing It All

November 14, 2017

In this episode, Gregg talks about how many businesses, especially tourism-related ones, are missing the boat by not being on Instagram and engaging where audiences are creating great content (photos!) about those businesses and helping to spread the word about those businesses for free. 


#25: Never ever forget that you get what you pay for

October 22, 2017

In this episode, Gregg talks about a common pitfall of some small nonprofits which frequently try to wrangle getting services for free. Or they use the guise of partnerships so they can avoid paying anything. What's the pitfall? Well, it's the obsession with free. Often, the organization neglects to examine the ROI (return on investment) of going the free route. You get what you pay for. Old cliche but very true. Start evaluating what you're receiving.


#24: How to get a fast branding lesson in the craft beer aisle

October 13, 2017

In this episode, Gregg talks about the easy inspiration and storytelling lessons that can be found everyday in a place that is always close by


#23: The cautionary tale of a small business that rarely, if ever, comments on praise on Facebook

October 2, 2017

In this episode, Gregg talks about a small-town small business that rarely, if ever, responds to praise on its Facebook page and why that behaviour may have serious consequences soon on the giant social media network. It's a cautionary tale for every small business to learn from and avoid


#22: Why you need to know which social media channel is your ace

September 25, 2017

In this episode, Gregg talks about his own experiences examining his social media channels and understanding which ones are the most effective and why


#21: Downtown placemaking lessons learned from Stratford, Ontario

August 29, 2017

In this episode, Gregg shares his observations from a visit to Stratford, Ontario and how other downtowns can learn from the many ways that this rural community is creating an inviting atmosphere in its downtown