In this episode I share my thoughts on kicking 9 to 5 to the curb and why that doesn't always seem as wanderlust as some people think
In this episode I talk about why it matters to give a little bit back to those who genuinely will appreciate it and remember it
In this episode, Gregg talks about the 6 Steps of the Creative Process and how it separates the 'talkers' from the people who "do"
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In this episode I talk about what I've been noticing on my travels over the past year.... a growing separation between small-town downtowns that are absolutely trying to be creative and trying new things to take charge of their future, no matter how tough things are, and small-town downtowns that are still doing nothing. It's vital to understand that your Main Street won't be ahead in 3 years if you wait another year without "doing"
In this episode, Gregg talks about a common pitfall among many businesses and organizations: Thinking the old "Raising Awareness" objective is still valid for marketing. Often, people who use this tired old cliche are still thinking in 1980s mode. "Raising Awareness" has been overtaken by the new needs of what audiences crave. In this podcast, Gregg talks about the "new" process and why you need to be doing it today
In this episode, Gregg provides a cautionary tale about businesses relying solely on Facebook after the bombshell announcement that posts by brand page will no longer make it into newsfeeds. Oh sure, there are some minor exceptions. But don't be complacement any longer
In this episode, Gregg talks about his experience dealing with DELL computers over his high-end video laptop that failed only three months after warranty expired
In this episode, Gregg talks about how many businesses, especially tourism-related ones, are missing the boat by not being on Instagram and engaging where audiences are creating great content (photos!) about those businesses and helping to spread the word about those businesses for free.
In this episode, Gregg talks about a common pitfall of some small nonprofits which frequently try to wrangle getting services for free. Or they use the guise of partnerships so they can avoid paying anything. What's the pitfall? Well, it's the obsession with free. Often, the organization neglects to examine the ROI (return on investment) of going the free route. You get what you pay for. Old cliche but very true. Start evaluating what you're receiving.
In this episode, Gregg talks about the easy inspiration and storytelling lessons that can be found everyday in a place that is always close by